Huawei Portugal's Andreia Collard says the 'attitude' of the external lawyer who is the main point of contact is important as it is key to fostering a good relationship
External law firms can add value by keeping in-house legal teams up to date with new legislation, providing workshops and research papers on specific issues, and by assessing how certain issues could affect the different industries and sectors in which the client operates, says Andreia Collard, head of legal at Huawei Portugal. With regard to her preferences when selecting legal advisers, Collard says that she is less likely to engage law firms that provide overly long briefings or give her advice that is too theoretical. This is because it goes against her mantra of "keeping things simple". Collard is also unlikely to use law firms that take a long time to respond, because, in addition to a practical approach, speed and efficiency are crucial when it comes to resolving legal issues, she says.
Cause of frustration It is also vital that external counsel demonstrate an in-depth understanding of their clients' business, and not just focus on the relevant laws, according to Collard. She adds that this is the greatest cause of frustration when dealing with an external law firm, in addition to the provision of advice that is excessively legal, rather than business-focused. In terms of the qualities that are desired, flexibility is another key attribute when looking for external advisers, according to Collard.
Cultural fit Portugal is a market in which Huawei, a Global telecommunications equipment and services company with headquarters in China, performs particularly strongly. In 2017, it reported a significant increase in sales in Portugal, a country where it continues growing especially in the "consumer devices market", according to Collard. She adds Huawei's process for selecting external law firms is fairly complex. "Personally, I value the pairing of the law firm's service culture with the company's business culture when making a final decision," she says, However, Collard does point out that she values the experience and expertise of the specific lawyer in question more than the firm itself. She explains: "Anyone who says that the attitude of the principal lawyer - who is the main point of contact - doesn't make a difference may not be speaking the whole truth, as the attitude is what fosters a good...